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Can your customer trace you? |
Your company has been competitively wise and has developed and launched its web site. A very
value-adding step for your business-we agree, in today's world of competition and the web
powering the backend and front end of every business, Internet presence is of utmost
importance. From acquiring new business to retaining old customers, Brand building and online
orders powerful market penetration to information dissemination -the Internet is touching every
aspect of business. |
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‘In five years time all companies will
be Internet companies or they will not be
companies at all'. |
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1As we see it, you understand the implications the Net has on your business, both as a competitive threat and as a profitable opportunity. You deployed a web designer to build your web pages which suit the customer's eye aesthetically and which display all the information and Products/Services you offer. That makes your Internet presence complete right? Wrong.
What good world a world-class showroom is if it attracted no customers? Similarly, we understand that a web site is a good step, but world not be harnessed to its hilt the time it is promoted. How would your customer ever enquire about your services or place an order for your product through the Net if he never visits your site? Your site may be pretty, content rich and technologically sound but it will be of any use only if it gets an opportunity to interact with a customer. Most companies and professionals are now following a three steps process towards a web based business model -
In spite of being the most powerful reach out medium ever made, the Internet has an inherent weakness of being too connected to be able to bring the customer to your web site if you follow the general pattern of business on the web. Even the most high-powered web site would fail to succeed if it does not attract the targeted audience. It's like a plush office with no walk in customers!!
In short, looking at the cost-benefit analysis of web business it would be clear that Promoting your web site is equally important as Developing your web site.
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| Converting web sites to Profit Centers |
Ever thought how your nearest competitor is doing brand building and rapid customer acquisition through his web site, while your web presence merely adds a URL to your brochures and cards? You spent a reasonable amount to be able to compete on the Net but have not seen too many results coming through. The whole world is doing profitable business on the Internet, so why is your site dormant?
We at CMV Infosolutions have answers to these queries. CMV Infosolutions understands the need to draw the targeted traffic to its clients' web sites. Also being a professional web development company, our team has complete insight into every aspect of e-business and how it can be made vibrant and profitable. We assist clients from not only conceptualizing their sites and designing them, but also go all the way in promoting the site so as to draw maximum mileage.
We follow some Strategies of Web marketing and promotions, which ensures a two-way promotional campaign for your site - attracting customers from across the web and reaching out to customers in a directed manner. Strategies have been described as follows -
The best strategy in simple terms would mean getting as many customers as possible to your web site everyday. |
Now how does that happen?
How does your customer locate your site and visit it? |
| The answer lies in a juxtaposition of methods and tactics to ensure high visibility and penetration of your site. |
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Search Engines - |
Looking for something? Go type in a word and you will get hundreds and thousands of responses for your query. It has been proven worldwide that a majority of business referrals and generation on the Internet comes via the channel of search engines. No matter what business you are in, there would be thousands of prospective customers looking for your product/service on these search engines. But they have not reached you so far because you are not present on a search engine! Now imagine being present on the first page of any search engine. Whenever a customer types in or searches for a word that has your business interest, you reflect among the top ten answers to his query! Which means that you are on top of an interactive web based directory? You are now reaching out to customers whom you have never reached so far and who have got no reference about you. It is like converting the web space into a virtual market for you.
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| Leading Search Engines :- |
1. Google
2. Alta Vista
3. Rediff
4. Indiatimes
5. Yahoo, etc.
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| How CMV Infosolutions converts your site into a revenue earner through Internet Search :- |
- Website Quality Audit for Search Engine Optimization Compliance
- Statistical Research for Competitive Analysis and Current Positioning
- Analysis and Identification of Outcome-based Keywords/Phrases
- Software Program Study and Segmentation .
- Web Pages Optimization based on Focused Keywords .
- Web-Crawler Behavior Analysis
- Testing and Debugging as per SE Compliance Rules.
- Registering of Website with Leading Search Engines like
Google, Yahoo!, MSN .
- Implementation of Follow-up and Position Retention Methodologies
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- Monthly Reporting of Traffic and Source Figures Tools and Strategy.
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Tools and Strategy |
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Keyword Search Tools |
1. Word Tracker
2. Overture Tool
3. Google Suggestion Tool
4. Submission & Optimization |
| Submission & Optimization |
| Phase I :- |
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This is the starting phase and We do
search engine optimization &
submission manually in this phase.
Because, this phase is very critical,
when, we submit a site first time, then,
there is no scope of errors. If, we will
commit an error, then search engines will
push us at the end of directory. |
| Phase
II: |
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this phase, we use some tools, like: |
- Top Dog or Search Engine Commando
- Web Position Gold
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| Meta
Tags :- |
We
generate Meta tags manually after doing
Website Quality Audit and Statistical
Research for Competitive Analysis and
Current Positioning.
Meta tags always depend upon the site
structure and market competition. |
| SEO
Pages :- |
| We create two types of SEO pages- |
1. Mediator (Dynamic sites)
2. Individual (Static sites) |
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| Link Exchange Program:- |
There are 2 kinds of Link exchange, Two-way or reciprocal and One way. If you are new, I mean if your site is new or has lower Google PR, than sites with higher PR may not agree to provide you a prominent place for your site’s link, or may not agree at all to include your link. They may trade that first you add their link on your site at a prominent place such as even Home page, and they will watch what kind of traffic your site is sending only then they agree to add your link into their site. This is the toughest case. Hence it is a long way to go and it needs a continuous follow up and building relationship.
Many companies can get you link exchanged or even One way links from the sites which do not invite any of the visitors relevant to your site…but they will send traffic on your site…this situation is “temporary” your traffic will fall soon…BUT we exchange the links only with those sites whose visitors are really related to us…and once they come to our site they feel that they have been guided at right place… |
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